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Top 10 Marketing Trends for 2014
And just about all of them will make you glad you took that stats classI know it seems a little late for ‘predictions for 2014′ blog posts, but TIBCO Loyalty Lab posted this a couple of days ago and I...
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The rise of Canadian digital video advertising [infographic]
Get ready for video advertising to be $250 million+by Chris Patheiger, VP of Marketing & Communications“Canadians Love Online Videos”, says the title of this infographic, and indeed the numbers...
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The 7 types of effective retargeting [infographic]
A handy guide to explaining RTB (especially to clients)by Chris Patheiger, VP of Marketing & CommunicationsThe increasing popularity of adtech-related products – RTB, programmatic, native, etc. –...
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Hottest days and times for advertising [infographic]
Data is only as good as the insight you bring to itby Chris Patheiger, VP of Marketing & CommunicationsI came across this infographic from RTBHouse today, and at first I thought it was great: It’s...
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The programmatic ecosystem
Because there are a lot of moving parts in programmatic buyingby Chris Patheiger, VP of Marketing & CommunicationsFor the past couple of years, I’ve spent a lot of time explaining programmatic...
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“My name is SSP. I eat cookies.” RTB, explained.
Everything you need to know about RTB, in one handy diagram.by Chris Patheiger, VP of Marketing & CommunicationsI had a surprising amount of feedback from the Programmatic Ecosystem diagram I...
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Programmatic Report: Early adopters still leading the field
But even the ‘laggards’ will be spending almost 40% of their digital budgets on programmatic in 2015by Chris Patheiger, VP of Media & CommunicationsLast week, Advertiser Perceptions released the...
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Everything you wanted to know about mobile programmatic
63% are spending less than $1 million on mobile – but that’s changing fastby Chris Patheiger, VP Marketing & CommunicationsIf you’re the sort of person who regularly reads MediaPost – and if you’re...
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Native and Programmatic: Are they really dueling for dollars?
The battle isn’t between native and programmatic. It’s between long-term and short-term results.by Chris Patheiger, VP Marketing & CommunicationsI came across this infographic a few days ago, and I...
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2014 Programmatic Trends: Are they really accurate?
Just because someone says it’s a trend doesn’t mean it is.by Chris Patheiger, VP Marketing & CommunicationsIt’s almost September, which means that everyone’s starting to think about fall marketing...
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Only 59% of marketers understand programmatic (and less have used it)
The gap between ‘buzzword’ and ‘WTF’ is larger than many of us realize by Chris Patheiger, VP of Marketing & CommunicationsCall it a knowledge gap, cognitive dissonance, or just plain old early...
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Publishers: RTB Best Practices
For publishers, smart RTB strategy is evolving by Chris Patheiger, VP of Marketing & CommunicationsIt seems like only a couple of years ago that publishers were just starting to dip their toe into...
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